城市居民慈善意识影响因子分析及动员策略

A Factor Study on Citizen’s Charity Consciousness and Policy Suggestions

慈善意识直接影响城市居民的慈善捐赠行为及慈善事业的发展。问卷数据的因子模型分析显示,影响城市居民慈善意识的因子主要有四个,依次是文化因子、制度因子、经济因子以及信任因子。因此,要提高居民的慈善意识,促进城市居民更多地参与慈善捐赠事业,除了有待于居民经济生活水平的提高以外,还必须采用加强感恩教育、完善慈善制度、加大慈善宣传力度、增强对慈善组织及制度的信任感等动员策略。

The empirical study of citizen＇s donation and consciousness has showed that a couple of factors have influenced citizen＇s donation,which are culture,system,economy and trust.It is found that to enhance the citizen＇s donation level and participation into charity cause,those mobilization strategies should be adopted such as building modern charity culture,improving charity system and reinforcing citizen＇s trust on charity organization and system on top of improving their income.