数字音乐传播价值链分析

An Analysis of Industrial Value Chain of Digital Music

数字音乐是音乐与信息技术融合、与通信融合、与互联网融合以及与传媒融合的产物。文章以产业链和价值链理论为指导,通过对比传统音乐产业价值链与数字音乐产业价值链的构成,分析数字音乐产业价值链的特点和经济特性。发展融合型的数字音乐产业是中国音乐产业当前的战略选择。从产业价值链的角度对数字音乐产业价值链进行理论研究与总结,找出制约数字音乐产业良性发展的深层原因,将有利于中国音乐文化产业的进一步发展。

Digital music is the integration of music with information technology,telecommunications,Internet,and media.The characteristics of digital music industry value chain and economic characteristics are analyzed by comparing the traditional music industrial value chain with digital music industrial value chain in this article.The development of the digital music industry is the strategic choice.It is very important to find out the deep reasons that restrict the development of digital music industry.It will help the further development of Chinese music industry through summarizing and studying the digital music industry based on the industrial value chain theory in a timely and systematic way.