我国商业银行信用卡业务发展战略研究

Research on Development Strategy of Credit Card Business in Commercial Banks

信用卡业务面临着难得的发展机遇,已成为我国商业银行的战略重点。本文在SWOT分析的基础上,制定了信用卡业务的发展战略及实施策略。以期为该业务的长期健康发展提供借鉴。

Credit card business in chiness commercial banks faces to good development opportunity and has become strategic emphasis.In this paper,development strategy of credit card business in chinese commercial banks and its measures was put forward based on SWOT analysis.The purpose of the article is to provide beneficial guidance for sustainable development of the credit card business.