江西狗牯脑茶叶品牌建设浅析

Brand Construction of Gougu’nao Tea in Jiangxi Province

随着我国农业对外开放和经济全球化进程的加快,茶产品品牌化已势在必行。从实地调查江西遂川狗牯脑茶品牌建设的现状入手,分析狗牯脑茶品牌建设中存在的主要问题,并在整合品牌、打造品牌特色、扩大品牌市场等方面进行思考,有针对性地提出江西茶叶品牌建设的对策。

Along with our country agriculture opening to the outside world and accelerated economic globalization process, brand-making of tea product became important. From the field survey of present situation of tea brand construction ＂Gougu＇ nao＂ tea in Suichuan County of Jiangxi Province, the main problems in the construction of tea brand were analyzed, and the integration of brand, brand characteristics, and brand market expanding and other aspects were take for thinking, some countermeasures of tea brand construction in Jiangxi Province were put forward.