我国医疗旅游产品开发研究

STUDY ON THE DEVELOPMENT OF MEDICAL TOURISM PRODUCTS IN CHINA

医疗旅游产品是一种新型的旅游产品类型，在世界范围内得到快速发展，具有广阔的发展前景，是医疗旅游产业发展的重要组成部分，其开发驱动因素和模式关系到医疗旅游产业竞争力．在分析我国医疗旅游产品开发现状、开发驱动因素的基础上，提出保健养生型医疗旅游产品、中药资源型医疗旅游产品、中医治疗型医疗旅游产品和综合休疗型医疗旅游产品四大医疗旅游产品开发类型，并分析我国未来医疗旅游产品开发对策，具有较强的实践意义和理论价值．

As a new type of tourism products, medical tourism product grew fast all around the world which had wide development prospects. It played an important role in medical tourism industry, and its development industry directly affected the competitiveness of the medical tourism industry. Based on the analysis of the current development and driving factors of the medical tourism, this paper four types of medical tourism products, which were health care medical tourism products, traditional Chinese medicine resource - based medical tourism products, Chinese medicine treatment of tourism products and integrated tourism products of leisure and resort treatment. Finally, it analyzed the future countermeasures of the medical tourism product development, which had a strong practical and theoretical value.