我国高校公共关系专业发展问题探析

Development of Public Relations Specialty in Colleges and Universities of China

10几年来,我国高校的公共关系专业发展取得了令人瞩目的成绩,但是也存在着一定的问题。未来发展何去何从,急需明确。本文从我国高校公共关系专业现状入手,分析问题,寻求对策,提出明确目标、准确定位以及加强师资力量等是我国高校公共关系专业发展的有效途径。

For more than ten years,the specialty of public relations in colleges and universities of our country has obtained remarkable achievements,but there are also some serious problems.Therefore,it is urgent to define the direction for its development.Starting with the status of the public relations specialty,this article analyzes its problems and looks for strategies for its development.It also points out that to know its objectives and position clearly and accurately and to strengthen the teaching staff are the most effective means to develop public relations specialty in colleges and universities in China.