大香格里拉旅游业发展竞合关系研究

Research on the Co-opetition Relationship in Grand Shangri-La Tourism Development

滇川藏三省区的相关地州市围绕"香格里拉"的归属、核心、主导等议题之争近20年,《中国香格里拉生态旅游区总体规划(2007—2020)》的出台和实施也已经过去了5年,携手合作、共同发展成为各方的共识。简要回顾大香格里拉生态旅游区的竞争状况,剖析内耗式竞争的弊端,论证区域合作是促进大香格里拉旅游业可持续发展的必由之路,提出具有现实性和可操作性的合作途径,为推动"香格里拉"成为世界级的精品旅游胜地提供理论依据和实践参考。

Yunnan, Sichuan and Tibet have debated about＂ Shangri-La＂ attribution core position, dominance for nearly 20 years. ＂China Shangri-La Ecological Tourism Zone Planning （2007-2020 ＂ came on stage and car- ried out also in the past five years. Cooperation has become the consensus of all parties. This article briefly reviews the competition condition of Shangri-La ecological tourism zone, analyzes the malpractice of internal competition, puts forward the realistic and feasible ways of cooperation to promote sustainable development. And provides theo- retical bases and practical references for＂ Shangri-la＂ to become a world-class tourist attraction.