双元技术创新与市场导向对企业绩效的影响研究:破坏性创新视角

An Empirical Study on the Effect of Ambidextrous Technological Innovation and Market Orientation on Firm Performance:Disruptive Innovation View

以破坏性创新理论为基础,探讨了双元技术创新和市场导向对企业绩效的影响,并重点研究了双元技术创新和市场导向两个不同维度之间的组合关系对企业绩效的影响。研究共提出了三组假设,以201家企业数据为基础对假设进行实证检验。研究结果表明:不同的技术创新和市场导向组合关系对企业绩效有着截然不同的影响。研究拓展了双元创新与企业绩效关系研究的视角,解释了双元创新与企业绩效关系研究的冲突,提出了中国企业实现创新路径突破的新思路。

In face of the intensified competition and accelerated pace of change, firms need to pursue exploratory innovation and exploitative innovation simultaneously, which is called ambidextrous innovation. As the ambidextrous innovation has been highlighted, much more remain unclear and to be further understood. First, there is little systematic research to distinguish the different effects of the technological factors and market factors of the innovation on finn performance. Second, no existing research has researched how the technological innovation and market orientation coordinate to influence a firm＇s performance to date. This paper, based on the theory of disrup- tive innovation, explores the effect of configuration of ambidextrous technological innovation and market orienta- tion on firm performance. Three groups of hypotheses are proposed. The findings, based on a database covering 201 firms in China, suggest that the effect of configuration of ambidextrous technological innovation and market orientation on firm performance is obvious. Different alignment of technological innovation and market orientation influences firm performance in different way. This research contributes to resolve the existing controversy on rela- tionships between ambidextrous innovation and firm performance by considering the technological factors and mar- ket factors simultaneously. Moreover, findings of this paper may provide new ways or guidelines for firms in Chi- na to pursue innovation breakthrough.