合作型企业间电子商务模式与价值创造研究

Research on collaborative B2B e-business model and value creation

在组织学习理论和过程理论的基础上,把合作型企业间电子商务分为利用型和探索型两种模式,构建了联系信息技术应用模式、企业间电子合作模式和组织利益的研究模型.应用基于偏最小二乘法的结构方程模型,对146家我国制造企业的问卷调查数据进行分析.研究结果表明企业间电子合作是信息技术应用与组织利益之间的中介环节,应用利用型企业间电子商务技术支持利用型企业间电子合作可以实现运作利益,但难以影响企业的竞争绩效,应用探索型企业间电子商务技术支持探索型企业间电子合作可以实现战略利益,可以提升企业的竞争绩效.

Based on organizational theories of learning and process theory, collaborative B2B e-business mod- els are classified into exploitative and explorative B2B e-businesses, and a model is proposed to study the mode of IT use in B2B e-businesses, the mode of B2B e-collaboration and organizational benefits. The model is empirically tested using data from 146 manufacturing firms in China by PLS-based structural equation mod- el. The results demonstrate that e-collaboration plays a mediating role in linking information technology use and organizational benefits. Specifically, the results show that the exploitative use of IT in B2B e-business fa- cilitates exploitative B2B e-collaboration, which promotes operational benefits, and that the explorative use of IT in B2B e-business enables explorative B2B e-collaboration, which creates strategic benefits. The results al- so suggest that explorative B2B e-business can enhance competitive performance, but exploitative B2B e-busi- ness can hardly increases competitive performance.