摘要
采用用SWOT法,系统分析了舟山水产品冷链物流的优势、劣势、机遇与挑战,提出了为推进舟山水产品冷链物流的发展切实可行的策略。
The paper analyzes the strengths,weaknesses,opportunities and challenges of developing cold-chain logistics in Zhoushan with the method of SWOT analysis systematically and proposes practical strategies for the development of the Zhoushan aquatic products cold-chain logistics.
出处
《物流工程与管理》
2013年第4期26-27,共2页
Logistics Engineering and Management
关键词
水产品
冷链物流
SWOT
aquatic product
the cold-chain logistics
SWOT
