基于因子分析的食品工业企业诚信关键影响因素分析

Analysis on the Key Influencing Factors of Food Industry Enterprise Integrity Based on Factor Analysis

从企业自身因素、政府因素、行业特点、社会以及消费者因素五个方面设计食品工业企业诚信调查问卷,在山东省各地市发放问卷,回收335份有效调查问卷,利用SPSS20.0进行信度检验和因子分析,提取机会成本、政府监管、公关能力、产品信息透明度、大众诚信观、企业管理六个公因子作为食品工业企业诚信的关键影响因素,提出提高食品工业企业诚信水平的对策。

Questionnaires have been designed for a survey of food industry enterprise integrity from the perspectives of enterprise,government,industrial characteristics,social environment and consumer factors.The questionnaires were delivered in all cities in Shandong province and 335 valid copies were withdrawn.By using SPSS20.0 confidentiality test and factor analysis,the paper selects six common factors as the key influencing factors for integrity of food industry enterprises,i.e.opportunity cost,government regulation,public relations capacity,product information transparency,public awareness of integrity,and business management,and proposes some countermeasures for improving the integrity of food industry enterprises.