20世纪二三十年代上海月份牌艺术语言的构建特征初探

Discussion on Characteristic of Art Language Construction of Shanghai Calendar in the 1920's and 1930's

作为中国广告招贴的鼻祖,上海月份牌艺术至今已有百年历史。虽然月份牌的发展已经告一段落,但其历史价值、艺术价值、精神价值并没有被磨灭。在历史的长河中,月份牌艺术语言的构建与历史背景有着不可分割的联系。结合月份牌产生的历史背景,分析其诞生原因,了解其发展、衰落的过程,从中研究月份牌的艺术语言构建特征。

As the founder of Chinese advertising poster, Shanghai calendar art was centuries - old. Al- though calendar development has come to an end, its historical value, artistic value and spiritual value is indelible. Over the long history, there is an integral bond between calendar artistic language construction and historical background. Combined historical background of calendar emergence. analyses its reasons of birth, understanding its development and its declining process , this paper tries to in order to research its art language construction characteristics.