基于Web日志的旅游网站流量影响因素分析

Analyzing the Influencing Factors of Tourism Website Flow Based on Web Log

本文以旅游网站网络日志作为研究对象,以流量统计软件作为数据采集工具,应用回归分析及相关分析模型研究影响网站流量的影响因素。研究结果得出了人均浏览次数、独立IP数和独立访客数3个指标对流量的不同影响程度。相关分析结果表明独立访客数与人均访问页面数显负相关关系。应用本文的研究结果将有助于改进网站性能,优化网站结构。

This paper analyzed the influencing factors of tourism website flow on web log with the theoretical model of econometrics.This paper studied the influencing factors of tourist traffic on web log using the theoretical model of correlation analysis and regression analysis.The result of regression analysis showed different influent degree among the three variables：the number of per capita views,the number of independent IP,and the unique visitor.The result of correlation analysis showed that the number of unique visitors was negative relationship with per capita views.The application of this study results will help to improve site performance,optimize the structure of the website.