新媒体发展与体育运动文化的价值重塑

On the Development of New Media and the Value Reshaping of Sport Culture

基于新媒体发展的认识,对体育运动与新媒体的虚拟融合,以及新媒体对体育运动发展造成的影响,发现新媒体趋势下体育文化具有全球化传播之惑、有着对体育文化产生的复古情怀、体育文化的品牌符号则不断强化,体育文化更倾向于消费性。新媒体理念为体育运动的符号性特征描绘出一幅前景,体育运动文化的价值重塑是本文的研究论题。

Based on the recognition of new media and virtual integration of sport culture, as well as the impact of new media on sport, it is found that with the trend of new media, sports culture has confusion caused by the spread of globalization and nostalgia on sport, and symbolic brand of sport culture continues to be strengthened. Sport culture is more inclined to a consumption culture. The concept of new media makes a vision of the symbolic characteristics of sport. The culture reshaping of sport culture is the theme of the article.