交换类电视节目策划

On Planning TV Programs of "Exchange"

交换类电视节目在近年受到社会的密切关注。纵观国内交换类电视节目,可分为两大类:空间交换和人物交换。空间交换类节目以中央电视台经济频道《交换空间》为代表;人物交换类节目以湖南卫视《变形计》为代表,各有不同的策划特点和作用。

In recent years, TV programs of ＂Exchange＂ have received close attentions of the society. Domestic TV programs of ＂Exchange＂ can be divided into two categories： space exchange and characters exchange. The planning strategies of ＂Space Exchange＂ in CCTV Economic Channel and ＂Transformation＂ in Hunan Satellite TV are analyzed.