昆明市高校教师体育消费水平及动机分析

Analysis and motivation of sports consumption level of College Teachers in Kunming City

通过问卷调查、文献资料、数理统计等方法对昆明市高校教师的体育消费水平进行解读。昆明市普通高校教师体育消费的认知度比较高,体育消费的主要动机是获得健康的身体,但有向着多元化发展的趋势;体育消费的结构比较单一,以实物型的体育消费为主;男教师喜好选择身体性对抗为主的项目,女教师热衷于保健、养生、塑身等项目。为此,教师所属高校有关部门应大力支持并开放学校的体育资源设施等,优惠面向在校的教职员工,给教师们创造一个良好的体育消费环境;加大全民健身计划的宣传与实施,积极引导普通高校教师为健康投资,鼓励普通高校教师从事体育消费,特别是利用媒体宣传体育消费的作用和意义,逐步引导普通高校教师的体育消费合理化、科学化,优化普通高校教师的体育消费结构;深入的调查高校教师的体育需求,根据普通高校教师的实际情况、兴趣爱好等开发出多类型多层次的体育消费商品市场。

Interpretation through the questionnaire survey,literature, statistics and other methods of College Teachers in Kunming city sports consumption level.The main conclusions ： awareness of sports consumption of the college teachers in Kunming city is relatively high, the main motivation of sports consumption is to obtain a healthy body, but the trend of development; sports consumption structure is single, mainly in physical sports consumption; male teachers like choosing body against the main items,female teachers are in health care, health, fitness and other projects.Suggestions： the teachers of colleges and universities and relevant departments should vigorously support and the opening of the school sports resource facilities, preferential oriented college faculty and staff, to create a good environment for the teachers of sports consumption; encourage teachers in Colleges and universities engaged in sports consumption in particular, the role and significance of the media, sports consumption, according to the actual situation of teachers in Colleges and universities, hobbies and other developed many types of sports consumption goods market muhi-level.