摘要
农机经销商是农机流通的重要组成部分,了解农机经销商的经营现状具有积极的意义。本课题组在河南、河北以及安徽等三个省份进行了问卷调查,回收有效问卷378份,从经销商对生产商的评价、对所代理产品的评价以及经销商自身的销售情况等三个方面进行了定性分析,针对分析结果提出政策建议。
Agricultural machinery franchiser is an important part of Agricultural machinery circulation.Knowing agricultural machinery franchiser management situation has positive significance.So we performanced survey in Henan,Hebei and Anhui provinces and received 378 valid questionnaires.We qualitatively analyzed three categories of the agricultural machinery franchiser ’ s appraisement on manufacturer,agent products and its own sales.At the end,we make policy recommendations according the results of the analysis.
出处
《中国农机化学报》
北大核心
2013年第3期63-67,共5页
Journal of Chinese Agricultural Mechanization
基金
中央级公益性科研院所基本科研业务费专项--我国农机流通体系现状与影响因素分析研究(编号:0032011031)
关键词
农机
经销商
分析
建议
agricultural machinery
franchiser
analysis
suggestion
