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三位一体提升绿色食品品牌公信力

Improvement of green food brand credibility by Trinity membership marketing model
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摘要 通过对企业的诚信自律、产品的优质优价等影响绿色食品品牌公信力的因素分析,阐述三位一体会员制营销模式的特点及对绿色食品品牌的提升作用,提出加快三位一体会员制营销模式建设的建议,探索提高绿色食品市场竞争力与品牌公信力的有效途径。 Via through the analysis on factors that effecting green food brand credibility, including enterprise self-discipline, products with high quality and inexpensive price etc. , this paper elaborated the characteristics of Trinity membership market- ing model and its function on promoting the effect of green food brand; put forward the suggestions in accelerating the construction of Trinity membership marketing model, explored the effective ways to improve the market competitiveness and brand credibility for green food.
出处 《福建农业科技》 2013年第3期81-84,共4页 Fujian Agricultural Science and Technology
关键词 三位一体 绿色食品 品牌 公信力 Trinity membership marketing model green food brand credibility
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