三位一体提升绿色食品品牌公信力

Improvement of green food brand credibility by Trinity membership marketing model

通过对企业的诚信自律、产品的优质优价等影响绿色食品品牌公信力的因素分析,阐述三位一体会员制营销模式的特点及对绿色食品品牌的提升作用,提出加快三位一体会员制营销模式建设的建议,探索提高绿色食品市场竞争力与品牌公信力的有效途径。

Via through the analysis on factors that effecting green food brand credibility, including enterprise self-discipline, products with high quality and inexpensive price etc. , this paper elaborated the characteristics of Trinity membership market- ing model and its function on promoting the effect of green food brand; put forward the suggestions in accelerating the construction of Trinity membership marketing model, explored the effective ways to improve the market competitiveness and brand credibility for green food.