摘要
中药商品作为药品的一个种类,由于其具有特殊商品的属性,它的价格是广大医药商家和消费者普遍关注的问题。因此,在分析中药材成本、中药生产企业成本和费用、中药市场管理以及消费者心理等因素的基础上,针对中药商品提出了一些定价策略。
Traditional Chinese medicine commodity as a kind of medication possesses special commodity attributes, whose price has always been a widely concerned topics of medicinal businessmen and consumers. Therefore, based on the analysis of the cost of Chinese crude drugs, the cost of manufactory, the market administration of traditional Chinese medicine and the. psychological factors of consumers, this article endeavors to propose some pricing strategies of traditional Chinese medicine commodity.
出处
《价格月刊》
北大核心
2013年第5期42-45,共4页
关键词
中药商品
定价
影响因素
tradidonal Chinese medicine commodity pricing influencing factors
