服装SPA模式工作室创立及PLM与品牌设计应用研究

Garment Studio Founding of SPA Mode & Application Research Of PLM And Brand Design

SPA作为一种国际化较为成功的商业模式,已经得到了全世界服装企业的重视。把SPA模式与服装工作室运营相结合,能有效地提高工作室的产品设计开发能力,同时把PLM信息管理系统应用到品牌设计中,也是实现服装工作室优化管理的有效方法,为高等服装院校创立工作室提供参考借鉴。

AS a successful business model of internationalization, SPA has been paid attention by garment enterprises around the world. The operation of garment studio which combines with SPA mode, can effectively improve the ability of design and development of products. The application of the information management system for PLM to the brand design is also an effective method which is able to achieve optimization management of garment studio. To the effect, the reference is provided for garment colleges or universities to build garment studios.