青岛市发展邮轮旅游的SWOT分析和发展对策

SWOT Analysis and Development Countermeasures of Cruise Ship Tourism in Qingdao

邮轮旅游作为一种新型的旅游时尚,对港口城市的作用日益增强,现在也已成为青岛发展旅游的核心之一。本文在阐述青岛邮轮旅游发展现状的前提下,对其发展邮轮旅游的优劣势,机会和威胁进行了SWOT分析,并对发展邮轮旅游提出了相应建议。

Cruise ship tourism, as a new fashionable tourism, has been playing more and more important role in the development of port city, and it has also become one of the cores of the tourism development in Qing- dao. On the weaknesses, puts forward premise of the actuality analysis of Qingdao cruise ship tourism, this paper analyzes the strengths, opportunities and threats of Qingdao cruise ship tourism development through SWOT analysis, and some corresponding suggestions to develop Qingdao cruise ship tourism.