新时期农民工媒介形象的内容分析——以《羊城晚报》为例

A Content Analysis of Media Image of Migrant Worker in the New Era——Taking the Case of Yangcheng Evening News

该研究选取《羊城晚报》2010年343篇农民工报道作为内容分析样本,以考察农民工的媒介形象。研究发现,《羊城晚报》对农民工的关注度较高,报道多以政府为主位视角;《羊城晚报》所呈现的农民工形象以接受关爱的"沐恩者"为主,正在积极建构理性的农民工形象,对农民工的报道有简单化的倾向,但存在着刻板印象,"妖魔化"的成分逐渐减少。

In order to examine the media image of the migrant workers, this content analysis is made on the basis of 343 reports about migrant workers selected from Yangcheng Evening News in 2010. The results show that： Yangcheng Evening News had a very deep concern for the migrant workers and most of the reports were made from the perspective of government; the media images of the migrant workers Yangcheng Evening News presents are mainly ＂persons being cared＂ ; Yangcheng Evening News was actively building a rational image of migrant workers. However, the results also show that some reports about migrant workers had a tendency of simplification and were of stereotype; ＂demonizing＂ parts in the reports were decreasing gradually.