湘西苗寨村民的旅游感知调查分析

An Analysis of Villagers’Perception upon Tour in Miao Minority Village of Xiangxi

苗寨旅游是湘西旅游的重要内容,村民的旅游意识对旅游发展具有重要影响。文章通过对凤凰县苗人谷与千潭苗寨村民的旅游感知的问卷调查进行分析后发现,湘西苗寨村民对旅游发展对经济、社会文化和环境三大方面的积极作用的认可与支持度很高,对旅游发展的负面影响的感知虽有所意识,但感知不够强烈,这是湘西苗寨旅游得以快速发展的根本原因之一。

Tour on Miao minority village is an important content of tour on Xiangxi, and villagers＇tourism awareness has an important in- fluence upon tourism development. After some investigation upon the villagers＇ （from Miao villages of Miaoren valley and Qiantan re- spectively ）tour perception, the author of this paper f＇mds that these villagers have very high recognition and support of the positive role played by tour development in economy, social culture and environment, whereas they hold very low perception upon the negative in- fluence of tour development, which is one of the reasons of rapid growth of tourism in Miao village of Xiangxi.