摘要
介绍一种网络营销的实现方案,该方案通过智能管道业务中的网络报文解析技术来获知用户网络访问行为数据。网站等内容提供商统计分析后,可根据用户网络行为进行精准营销,对目前智能管道相关的增值业务开发有借鉴意义。
This Paper presents a solution of precision marketing in network. By the way of analysing the data that recorded by the smart pipe devices and DPI software, we can know how customers access the network and what they focus on in the websites, then we can make the most suitable marketing strategy for content providers. This project is a good application sample in telecommunication value-added services field and smart pipe filed.
出处
《信息通信技术》
2012年第4期79-82,共4页
Information and communications Technologies
