知识经济与营销创新——论知识经济条件下企业产品开发与创新

On the Knowledge Economy and Marketing Innovation

随着知识经济的到来 ,企业在经营和发展上受到了极大冲击和挑战 ,在科学技术日新月异 ,新产品、新技术层出不穷的知识经济时代 ,产品的技术创新已成为企业的生命线。企业只有不断的创新 ,才能立足于竞争日益激烈的市场 ,不断发展壮大。

With the apperance of knowledge economy,there is a great impaction and charlenge in the management and development to the enterprises.In the times of knowledge economy marked by new products and new technology,the renewing products has become the life-line to the enterprises.Only there is a continous innovation,can the enterprises be strengthened in the increasing competive markets.