区域民俗旅游形象设计——以长吉图区域为例

Plan of Regional Folklore Tourism Images——A Case Study of Changchun-Jilin-Tumen Zone

民俗旅游作为一种高层次的文化旅游,深受国内外旅游者的喜爱,但区域民俗旅游形象往往不够鲜明。长吉图开发开放先导区作为目前唯一一个由国家批准实施的沿边开发开放区域,民俗旅游资源丰富独特,但影响力不强。在文脉分析的基础上,定位其形象,并从人—地感知形象、人—人感知形象两个角度对整个区域民俗旅游形象进行系统设计。

As an advanced cultural tourism, folklore tourism gained popularity from tourists at home and abroad. However, folklore tourism images of different regions were usually indistinct. Up to now, Changchun - Jilin - Tumen Leading Zone of Developing and opening up was the only border developing region ratified by the state. Its folklore tourism resources were plentiful and special, but for now the influence was weak. Based on the culture context analysis, the authors selected the image, and planned the image systematically from two aspects： people - earth apperception image and people - people apperception image, so as to enhance influence.