摘要
针对目前广播电视节目资料管理中存在的问题,通过分析北京人民广播电台的节目资料的管理与开发过程,探索其资料管理云服务平台的构想,以一种内容、多种分发的"一云多屏"的运营模式,将内容优势和渠道优势转化为生产力,推进媒体资料管理工作的良性发展。
In view of existing problems in radio and television program file management, the paper analyses program file manage- ment and development in BPBC, and puts forward a blueprint to build a cloud service platform for file management, which will trans- form content and channel advantages into productivity in the running mode of "one cloud, multiple screen", so as to promote sound de- velopment of media data management.
出处
《情报探索》
2013年第5期61-64,共4页
Information Research
关键词
新媒体
媒体资料
管理
new media
media file
management