煤炭资源地区农村居民市场细分及企业营销策略研究

Research on Rural Residents Market Segmentation and Enterprise Marketing Strategy in District Rich in Coal Resources

通过深入调研煤炭资源地区农村居民经济收入等状况,从居民消费能力出发,细分消费市场,结合其他影响居民消费的因素包括消费心理、消费环境等,分析煤炭资源地区农村市场消费者需求特点。在前面分析基础上,指出企业在煤炭资源地区农村消费市场运营出现的问题,提出开拓煤炭资源地区农村消费市场的策略。

Through making the in-depth investigation of the income and various factors of rural residents in district rich in coal resources, based on an overall consideration of consumption ability, this paper subdivides the consumer market and considers other influence factors including the resi- dents consumption psychology and consumption environment to analysis the characteristic demand of rural residents in district rich in coal re- sources. Based on above analysis, this paper points out operation problems of enterprises and puts forward the marketing strategy in district rich in coal resources.