论中小快消企业市场费用的管理

On Small and Medium-sized FMCG Enterprises Market Cost Management

中小快消企业市场费用的大小与使用效果,直接影响企业的经济效益。面对中小企业等实体经济的经营困境,从中小快消企业市场费用的内容入手,分析加强管理的重要意义,从市场费用的预测、预算编制等方面提出有效的管理方法,以期提高中小快消企业市场费用的使用效果,提高企业的经济效益。

Size and using effect of small and medium-sized fast disappear enterprise marketing expense, directly affect the economic efficiency of enterprises. Facing the plight of small and medium-sized enterprises and other economic entities, this article from the small and medium-sized fast disappear enterprise marketing expense content, analysis of the significance of strengthening the management, put forward from the prediction, marketing expense budget. In order to improve fast disappear enterprise market cost use effect, improve the economic efficiency effective management method the small and medium-sized of enterprises.