公共关系在高校发展中的应用研究

Research of Public Relations in Higher Education

高校要"内求团结,外求发展",必须有效地开展公共关系活动,只有搞好对教职员工、学生、家长、社区、校友和上级教育行政部门的公共关系,才能争取到内外公众的支持,实现自身良性发展。

Colleges and universities should realize ＂ Drawing together Inside and Developing to Outside ＂,must effectively carry out public relations activities.Only good for public relations staff,students,parents,community,alumni and higher education administrative departments,for internal and external public support,realize the benign development.