公共政策传播机制的硬件修复与软件优化研究

On the Hardware Repair and Software Optimization of Public Policy Transmission Mechanism

公共政策传播机制是传播主体、传播媒介、传播受众等要素之间传递、交流和共享政策信息的互动方式及其行为过程。优化公共政策传播机制,需要从硬件修复和软件优化两个方面着手:在硬件修复上,要重视"政策信息服务人"的塑造,加强政策信息的编排,实现媒介力量的整合,强化理性受众的培养;在软件优化上,要全方位完善政策传播制度,重启政策传播的互动模式,重构政府—媒介—受众之间的关系,注重政策传播效果的评价。

Public policy transmission mechanism refers to the interaction modes and the behavior process of spreading, communicating and sharing policy information among sub- jects, the media and audiences. The optimization of public policy transmission mechanism needs to be done from the angles of hardware repair and software optimization. With regard to hardware repair,we should place emphasis on the creation of the services of policy infor- mation to the public,strengthen the arrangement of policy information,integrate the power of the media, and focus on the cultivation of rational audiences. With regard to software optimi- zation, we should comprehensively perfect the policy transmission system, restart the interac- tion modes of policy transmission, reconstruct the relationship among governments, the media and audiences, and oav attention to the evaluation of oolicv transmission performance.