4Derbais Christian M. The Impact of Mfective Reactions on Atti- tudes Toward the Advertisement and the Brand:a Step Toward E- cological Validity [J]. Journal of Marketing Research,1995,32(ll): 470-490.
5Kim John,Allen Chris T, Kardes Frank R. An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning [J]. Journal of Marketing Research, 1996,33(8):318-418.
6Kim John,Lim Jeen-Su,Bhargava Mukesh. The Role of Affect in Attitude Formation:a Classical Conditioning Approach [J]. Journal of Academy of Marketing Science, 1998,26(2):43-51.
8Brown Stephen P,Homer Pamela M,Inman Jeffrey J. A Meta- analysis of Relationships Between Ad-evoked Feelings and Ad- vertising res Ponses[J]. Journal of Marketing Research, 1998,35 (2): 14-26.
9Flora Kokkinaki, Peter Lunt . The effect of Advertising Message Involvement on Brand Attitude Accessibility[J].Journal of Econom- ic Psychology,1999 ,(20):41-51.
10Susan Foumier. Consumers and Their Brands:Developing Rela- tionship Theory in Consumer Research[J].Journal of Consumer Re- search, 1998 ,4 (24) : 4-24.
6Brady, Michael, Joseph Cronin, Gavin Fox, and Michelle L Roehm. Strategies to offset performance failures: The role of brand equity[J]. Journal of Retailing, 2008, 84(2): 151-164.
7Lin, Zhiang, Xia Zhao, Kiran M Ismail, and Kathleen M Carley. Organizational design and restructuring in response to crises: Lessons from computation modeling and real-world cases[J]. Organization Science, 2006, 17(5): 598-618.
8Kelier, Lane Kevin. Conceptualizing, measuring, and managing customer-based brand equity[J]. Journal of Marketing, 1993, 57 (1): 1-22.
9Ahluwalia, Rohini. Examination of psychological processes underlying resistance to persuasion[J]. Journal of Consumer Research, 2000, 27(2): 217-232.
10Rhee, Mooweon, and Pamela R Haunschild. The liability of good reputation: A study of product recalls in the US automobile industry[J]. Organization Science, 2006, 17(1): 101-117.