基于灰色关联分析的文化产业发展影响因素研究——以浙江省为例

A Research on the Influencing Factors of Culture Industry Development Based on Grey Relational Analysis——Evidence from Zhejiang Province

文章构建了文化产业发展影响因素的指标体系,根据2004—2011年的统计数据,利用灰色关联度模型实证研究了影响浙江省文化产业发展的经济因素、资源因素、技术因素和市场因素,并与文化产业发展较快的省市进行了比较。研究结果表明,近几年浙江省文化产业发展主要依赖于快速增长的经济的带动及信息技术在文化产业中的广泛运用,文化消费的不足及文化人才的缺乏制约了文化产业的进一步发展,文化市场本身的内生驱动作用还未得到充分发挥。为此,文章提出了相应的对策建议。

The paper establishes the influencing factors indicator system for culture industry development.According to the statistical data of 2004—2011,using relational degree method,it studies empirically the influencing factors,such as the economy,resources,technology and market factors of culture industry development in Zhejiang Province,and compares with the areas in which the culture industry development is rapid.The results show that,in recent years,the culture industry development in Zhejiang Province depends largely on the drive of high growth economy and the wide application of information technology in culture industry.Lack of culture consumption and culture talent restrict further development of culture industry and the driving role in the culture market has not been fully played out.With regards to this,the article puts forward some appropriate suggestions.