非营利性项目社会评价的定量研究

The Quantitative Research on the Social Evaluation for the Non-profit Projects

随着我国社会经济的快速发展,公共产品和服务的供给也在不断地增长,其中之一就是非营利性项目。由于非营利性项目所具有的"公共"属性以及不以盈利为主要目的,因此对其进行评价应以社会评价为主。本文的研究主要是针对非营利性项目的"公共"属性,开展非营利性项目社会评价的定量研究。首先,本文对非营利性项目社会评价的实践和理论进行了回溯。其次,在此基础之上,本文给出了非营利性项目社会效益评价的基本框架,采用了系统动力学方法开展非营利性项目社会评价的定量研究,通过获取的宏观数据,对非营利性项目的社会效益进行分析。最后,本文以北方地区某跨省公路为例来进行案例分析,对本文的观点进行了验证。

With rapid development of Chinese economy, the supply of public goods and service increases constantly, one of which is non-profit projects. Due to the characteristics of non-profit projects, the social evaluation should be the main content of the evaluation of non-profit projects. This paper is to aim at the “public” nature of non-profit projects and to perform quantitative research on the social evaluation for the non-profit projects. First of all, this paper demonstrated the practice and theory of the social evaluation for the non-profit projects. Based on the demonstration, this paper described the basic framework of the social evaluation for the non-profit projects, adopted the system dynamics method to perform the quantitative study on the social evaluation for non-profit projects, and analyzed the social revenue of non-profit projects through the macro-data obtained. In the end, this paper used road project in northern China to perform case study to verify the viewpoint of this paper.