基于共生营销理论视角下中国乳品企业竞合战略研究

Chinese Dairy Companies Competing Strategic Research from the Perspective of Symbiosis Marketing Theory

为了从战略高度探视中国乳品企业市场竞争焦点的走势,运用理论研究与实证分析相结合的研究方法,将共生营销理论的基本观点和基本方法应用于民族乳业的竞争战略方式转变研究上,并尝试构建国内乳品企业的新型竞合战略模型,以期扭转国内乳品行业非正常竞争屡禁不止的困局。

After a massive consolidation in recent years, domestic dairy companies began to re-establish their own developing ideas. In order to explore the trend of the focus of market competition in China＇s dairy industry from a strategic height, this paper uses a research method with a combination of theoretical research and empirical analysis, applies the basic viewpoint and methods of the symbiotic marketing theory to the research of the transformation of the national dairy industry competition strategy, and trying to build a new competing strategy model for the domestic dairy industry in order to reverse the repeating situation of the improper competition in the domestic dairy industry.