新生创业者象征行为研究评介

Review on Symbolic Action of Nascent Entrepreneur

近年来,新生创业者象征行为对于新创企业发展的作用日益成为创业研究者们的关注焦点。本文在对象征与象征行为的内涵进行分析的基础上,探讨了不同类型的新生创业者象征行为对新创企业发展的影响作用,以及新生创业者提高象征行为有效性的综合管理模式,最后提出了新生创业者象征行为的未来研究方向,期望对创业行为研究与新生创业者创业实践有所启示。

ymbolic action is the behavior that actor performs to lead others＇ attention to the profound significance behind an object or action.Symbolic actions of nascent entrepreneur,including symbolic communication,symbolic discourse,symbolic institution management and symbolic performance of experience,were very significant for nascent organization to construct legitimacy quickly and acquire necessary resources.Based on action view,the symbolic information management provides a quick and effective way to acquire legitimacy for new venture from scratch.Nascent entrepreneur could enforce the positive effects on new venture＇s development by the way of stressing comparability with each other,active personality and appropriate skills.