网络环境下盐文化品牌打造及持续产业化研究

Constructing Salt Cultural Brand and Continuing Its Industrialization in the Internet Environment

当前,由于各种主、客观原因,深刻地制约了千年盐都自贡盐文化的进一步发展和传播。在网络环境下,自贡市应充分利用好人因工程学、神经营销学以及微传播等网络传媒工具,以"自贡盐文化"这一特色品牌为中心,采用多种策略和方法构建起一个核心的盐文化网络传播平台,从而让其内涵得以广泛地传播,进而将盐文化构建为一条完整的、可持续发展的产业链。相关结论对于优化现有自贡盐文化产业结构、加速开发盐文化的相关产业、提高盐文化产品开发能力等有着重要的指导意义。

Currently,due to the variety of subjective and objective reasons,the salt culture in the Salt Capital of Millennium Years—Zigong was profoundly restricted on further development and dissemination.In the Internet environment,Zigong city could take full advantages of human factors engineering,neuromarketing techniques and microcommunication methods and so on,focus on the specialty brands of Zigong Salt Culture,adopt a variety of strategies and methods to build a core network platform for the dissemination of salt culture.in such a way,the salt cultural connotations would be spread more widely and constructed as an integral,sustainable development industry chain.Relevant conclusions have an important guiding significance for optimizing the existing salt cultural industry structure,accelerating the development of salt culture-related industry,improving salt cultural product development capabilities,and so on.