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提倡绿色营销 培植生态消费 被引量:6

Promoting Green Business and Cultivating Ecological Consumerism
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摘要 经济可持续发展依赖于市场的调节和导向 ,经济可持续发展的真正动因来自于市场上的需求和供给。大力培养企业实行绿色营销的经营方式和生存发展模式 ,大力培植消费者的生态消费 ,让生态消费成为社会消费的主流 ,可持续发展就得到了市场运行机制的终极支撑而成为一种必然。为此 ,政府要积极引导 ,企业要自我调整和倡导 ,消费者要不断提高生态意识 ,经过长期持续努力 ,方能实现。 Economic sustainable development relies on a regulated and guided market, the genuine cause of economic sustainable development comes from the supply and demand of the market. Enterprises which practice green business in its business methods and in the competitive struggle of the market place, and consumers who consume ecologically should be vigorously encouraged, making ecological consumerism the main trend of society's consumption. Sustainable development will then have the ultimate support of a dynamic market mechanism so that it becomes an inevitable economic factor. In order for this to happen, government needs to actively guide, business needs to take the initiative and conduct self regulation, consumers need to continuously raise their ecological awareness, and through long sustained efforts, can be realized.
作者 于代松
出处 《生态经济》 CSSCI 2000年第10期33-34,共2页 Ecological Economy
关键词 绿色营销 生态消费 可持续发展 企业 Green Business Ecological Consumerism Sustainable Development
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