摘要
在当今的超强竞争环境下 ,竞争优势日益成为企业关注的核心。本文借鉴基于资源的企业理论对竞争优势进行了新的透视 ,较为系统全面地剖析了竞争优势的构造 ,详细论述了各个维度的含义及其资源基础 ,从而为企业构建、保持和更新竞争优势提出了新的思路。
Competitive advantage is increasingly becoming the key focus of business operation. This article studies the configuration of competitive advantages systematically in a new perspective of business resources and discusses several key dimensions of competitive advantages and their resource base respectively in detail, which will necessarily provide some new idea of building, sustaining and renewing of competitive advantages.
基金
国家自然科学基金!资助项目 (79870047)
关键词
竞争优势
企业资源
企业管理
Competitive advantages
Business resources
