摘要
标准联盟是现代企业参与激烈的产业标准竞争的重要形式。重点分析了行业内的多家企业联合组建标准联盟的主要动机 ,其中包括 :分散标准化的风险、创造先动者优势以及强化与最大竞争对手之间的产品差别、阻止竞争对手发展市场权力等。此外 ,基于我国企业参与主导设计范式和标准竞争的重要性和难度 ,文章探讨了我国企业宜于采用的标准联盟的基本形式。
Standard alliances becomes an important means of competition on industry standard used by modern enterprises. We pay emphasis on the analysis of the motives for enterprises within an industry establishment of standard alliances, which include minimizing risk from standardization,creating first——mover advantages and enlarging product differentiation with the biggest competitors, as well as preventing them from developing their market power. In addition, because of the importance and difficulties of our country's enterprises participating in the competition of dominant designs and standard, we explore the primary forms of standard alliances which are suited to our country's enterprises.
