吴海:设计师酒店需大胆创新

Wu Hai: Innovation in hotel designing

桔子酒店选择"蓝海"市场即中端酒店入场,并走差异化的设计路线,使设计成为其核心竞争力,让本来冷冰冰的酒店呈现出人性化的设计感。对桔子酒店来说,只要用户喜欢,就敢大胆尝鲜,这让同行不得不赞叹。在创始人吴海看来,这是一个经营理念的问题。

Orange Hotel chooses the Blue Ocean market, which is the middle-end market, and focuses on hotel designing as its core competitiveness through diversified design, which adds in humanity feelings. The Orange Hotel will try new designs when customers prefer. To them, this is all about management philosophy.