品牌组合策划创奇效

Combination of Famous Brands Creates Wonders

阐述了现代市场竞争取胜的两种重要方法 :科学策划和经营借术。通过科学策划 ,可在市场产生轰动效应 ;善用“经营借术”则可达“四两拨千斤”之功效 ,这正是“浏阳河”酒走俏市场的奥妙之所在。

Through analyzing the cases, the author sets forth that under the condition of socialist market economy, for an enterprise to make its goods sell well in the market rapidly, there are two important secreto: One is that plotting scientifically can create a market sensation and achieve a great promoting result rapidly; another is that applying of the borrowing tactic in management correctly can get twice the result with half the effort, which are the reasons why the wine 'Liuyanghe' has found a good market.