传统图形在产品包装设计中的运用分析

Analysis of the Application of Traditional Chinese Graphic Language in the Design of Product Packaging

产品包装设计是对产品的容器结构、外观造型进行装饰创造、增加产品的附加价值的活动。传统图形语言与产品包装有相互融合之处,两者的结合既能发扬传统文化,也能探索出产品包装设计新的审美方式。设计师在具体的设计过程中,如能运用传统图形和形式美的法则,通过创造性的思维,既可使产品设计具有竞争力,又可使其具有民族特色。

The design of product packaging is an activity which adds value to the product by changing its in- terior and exterior structures. Traditional Chinese graphic language and product packaging are related to each oth- er, the combination of which can both promote traditional culture and develop new aesthetic manners for product packaging. This paper will focus on the application of the traditional Chinese graphic language in the design of product packaging in an attempt to inspire designers to produce competitive products with national characteristics.