开拓农村服装市场的研究

Study on developments of the rural costume market

由于受国际、国内因素的影响 ,市场竞争日益加剧 ,许多服装企业都在寻求新的发展道路。本文在分析开拓农村服装市场的必要性及其制约因素的基础上 ,指出我国服装企业特别是中小服装企业应大力开拓农村服装市场 ,才能走出困境 ,争取更大的发展。

Because of the influence of the international and internal elements the market competition is becoming keener and keener.Many clothing enterprises are looking for a new way of development.Based on the potentialities of opening up the rural costume market and its controlling elements.The thesis makes it clear that our clothing enterprises,especially middle-sized and small-sized enterprises,should open up the rural costume market to step out of the difficulty and get further development.