商业银行的营销战略设计:案例与启示

To design the marketing strategy of commercial bank:Case and inspiration

随着金融业竞争的加剧 ,合理设计营销战略将为商业银行带来竞争优势。文章对花旗银行与汇丰银行的营销战略作了全面的分析 ,在此基础上 ,根据我国商业银行的实际情况 ,提出了我国商业银行的营销战略设计思路。

Because of the strengthening of bank competition:to design a set of suitable marketing strtegy will bring competition superance to commercial bank.This paper thoroughly analyzed the marketing strategies of Citibank and Hongkong bank.Basing on that,and according to the situation of China commercial bank,the idea to design marketing strategy is brought out.