期刊文献+

中国大陆广告幽默化研究综述:1994——2012 被引量:1

下载PDF
导出
摘要 本文汇总了1994年至今中国大陆广告幽默化的主要研究成果。笔者按照研究内容的不同将其分为:解读类研究、转述类研究,操作类研究、文化整合研究、学术类研究和实证类研究。
作者 王欢
出处 《神州》 2013年第16期233-233,共1页
  • 相关文献

参考文献11

二级参考文献31

  • 1施建伟.论林语堂的幽默观[J].社会科学,1989(11):69-73. 被引量:5
  • 2Marc G Weinberger,Harlan E.Spotts and Leland Campbe11(1995).The Use of Humor in Different MediaJournal of Advertising Research,35(May/ June).p44-56.
  • 3Iarlan E Spotts,Marc G Weinberger and Amy L Parsons(1997).Assessing the Use and Impact of Humor on Advertising Effectiveness:A Contingency Approach.Journal of Advertising,26,3 ,p 17-32.
  • 4Thomas J Madden and Marc G Weinberger (1982).The Effects of Humor on Attention in Magazine Advertising.Journal of Advertising, 11,3,p8-14.
  • 5Stemthal,Brian and C.Samuel Craig(1973).Humor in AdvertisingJoumaI of Marketing,37,p12-18.
  • 6Calvin P Duncan and James E Nelson(i985).Effect of Humor in a Radio Advertising Experiment.Journal of Advertising,14,2,p33-64.
  • 7Chattopadhyay,Amitava and Kunal Basu(1990).Humor in Advertising:The Moderating Role of Prior Brand Evaluation Journal of Marketing Research,27,4, p466-476.
  • 8Marc G Weinberger and Charles S Gulas(1992).The Impact of Humor in Advertising:A Review Journal of Advertising,21,4,p35-59.
  • 9Haseeb Shabbir and Des Thwaites(2007).The Use of Humor to Mask Deceptive Advertising-It's No Laughing Matter.Journal of Advertising,36,2,p75 -85.
  • 10Kaplan, Robert M. and Gregory C.Pascoe(1977).Humorous Lectures and Humorous Examples:Some Effects upon Comprehension and Retention. Journal of Education Psychology,69,1,p61-65.

共引文献6

同被引文献11

引证文献1

二级引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部