CTOB电子商务交易模式初探

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摘要随着电子商务的深入发展,消费者需求引导下的企业生产经营活动正在得到不断的发展。预售、预定等词汇在各大电商平台上悄然而生,集体议价的能量也在不断聚集,按订单生产销售的模式逐渐浮出水面。探讨C TO C电子商务交易模式的特点和发展。

作者陆英

机构地区正德职业技术学院工商管理系

出处《经济研究导刊》 2013年第13期261-262,共2页 Economic Research Guide

关键词 CTOC 电子商务集体议价

参考文献3

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经济研究导刊

2013年第13期

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