期刊文献+

社交网站和消费者购买决策关系研究进展

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摘要 随着信息技术的发展,用户创造内容的Web2.0理念迅速蔓延。在这样的时代背景下,社交网站和消费者购买决策关系成为企业和营销研究的热点。本文回顾了社交网站概念出现以来和消费者购买决策相关的研究,在此基础上对社交网站的发展趋势进行展望。
出处 《商业时代》 北大核心 2013年第15期36-38,共3页 Commercial
基金 国家自然科学基金项目(71202145)
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