从“二人转”到“小品王”——“赵本山现象”透视

From "Er Ren Zhuan" to "The King of Sketch Performance"——Perceptions of Zhao Benshan Phenomenon

赵本山在当代文化中已绝非一个传统的农民形象,他可以被看作中国20世纪90年代以来的一个象征性寓言。赵本山的喜剧小品、"二人转"剧场演出、系列影视剧、文化产业链、本山传媒集团、媒介的相关报道与评论,以及社会各方面的反响等,汇聚在当代各种文化力量交织的平台之上,构成了"赵本山现象"这一独特的文化景观。官方的推重与收编、精英的关注与评价、媒介的追捧与大众的认同,共同促成了赵本山今天的商业价值和文化地位。"赵本山现象"在20多年的变化与发展中,无不呈现出丰富而复杂的文化内涵。

Zhao Benshan is not merely a traditional peasantg image in the contemporary culture. He can be seen as a symbolic fable since Chinag 90 years. The Zhao Benshan comedy, dance theatre, series of TV dra- ma, the cultural industry chain, the mountain media group, media and comment, and all social repercus- sions, converging on the various cultural forces weird intertwined platform, have formed the Zhao Benshan phenomenon which is a umque cultural landscape. Ti^e official press and incorporation, public attention and evaluation, the elite media identity have contributed to Zhao Benshan＇s commercial value and cultural posi- tion. In the complex cul changes of more tural eonnotation. than 20 years of development, Zhao Benshan phenomenon shows a rich and