非物质文化遗产在文化旅游中的有形化利用——以环渤海地区为例

Tangible Development of Intangible Cultural Heritage in Cultural Tourism——A Case Study of Bohai Sea Region

经过30多年的高速发展,旅游业正在慢慢转型,文化旅游已成为旅游业关注和发展的重点。在对文化旅游产品进行设计时,应突出和重视对非物质文化遗产资源的有效开发和合理利用。在对非物质文化遗产进行保护和传承的同时,将其与旅游相结合,充分发挥其在审美、历史、文化、教育、经济等方面的旅游价值。本文以拥有众多非物质文化遗产资源的环渤海地区为例,分析了如何通过依托型、展示体验型、整合型、主题型等有形化方式来对非物质文化遗产进行开发和利用。

Through the rapid development of more than 30 years, tourism industry is transforming gradually and cultural tourism has become the focal point of development. It＇ s necessary to pay attention to the effective development and rational utilization of intangible cultural heritage in designing cultural tourism product. In the protection and inheritance of intangible cultural heritage, it＇ s important to integrate intangible cultural heritage with tourism to make full use of its tourism value in aesthetics, history, culture, education and economy. Based on a case study of Bohai Sea region rich in intangible cultural heritage resources, the article analyzed the ways of tangible development and utilization of intangible cultural heritage such as the dependence-on mode, show-and-experience mode, integration mode and theme mode.